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Shykh Seraj Initiative · A Non-Profit Organisation · Bangladesh

The Voice of the Soil

Founded by Shykh Seraj and a group of young people, the Shykh Seraj Initiative empowers farmers and works to make safe, healthy food the right of every person — transforming agricultural data into food security through Big Data, Machine Learning and AI.

50+Years giving voice to the soil
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01 / 07
a single rice seed rests in the dark

In the quiet depths of the soil, a single rice seed rests in the dark, holding the invisible blueprint of a nation's sustenance. Decades ago, Bangladeshi agriculture was much like that buried seed—full of untapped vitality, yet isolated in the mud, ignored by mainstream media, and struggling under the weight of traditional, low-yield farming. Shykh Seraj stepped into that mud with a camera lens, planting a revolutionary idea: journalism does not belong solely in air-conditioned newsrooms; it belongs in the flooded paddy fields.

02 / 07
a tiny shoot pierces through the heavy earth

As water and sunlight breach the seed coat, a tiny shoot pierces through the heavy earth. This was the birth of Mati O Manush. Through development journalism, Shykh Seraj did not just report on agriculture; he irrigated it. He turned the television screen into an open-air classroom, introducing forgotten farmers to high-yield crop varieties, modern poultry farming, cattle rearing, and commercial fish culture. The green shoot gained strength as the farmer's voice broke through the surface of national consciousness for the very first time.

03 / 07
deep, unyielding roots

A growing stalk requires deep, unyielding roots to anchor it against the storm. Shykh Seraj deepened those roots by pioneering Krishoker Budget (The Farmer’s Budget), taking ministers, economists, and policymakers straight into the muddy yards of rural Bangladesh. For the first time in history, the men and women with soil under their fingernails held the microphone, directly shaping national agricultural subsidies, trade policy, and bank loan access. The stem grew thick and resilient—transforming Bangladesh from a nation haunted by food insecurity into a country capable of feeding over 170 million people.

04 / 07
casting pollen wide across the wind

When the rice stalk matures, it tassels, casting pollen wide across the wind to create new life. Through Hridoye Mati O Manush, the vision expanded from rural fields into urban concrete jungles. Rooftop farming sprouted across Dhaka’s skylines, while educated university graduates began seeing agriculture not as a legacy of hardship, but as a lucrative, high-tech enterprise. The wind carried this vision to a new generation, pollinating minds with commercial farming, climate-resilient crops, and agribusiness innovation.

05 / 07
full, golden, and heavy with grain

Today, the mature rice panicle stands full, golden, and heavy with grain—yet its most vital role is providing the seeds for the next generation. The legacy of development journalism has reached its ultimate evolution: Smart Agriculture.

06 / 07
data-driven precision

Just as the physical rice plant adapts to weather and soil, Bangladeshi farming is now evolving from manual labor to data-driven precision. The seeds planted by development journalism decades ago are taking root in satellite imagery, NDVI/EVI vegetation monitoring, digital soil mapping, IoT weather sensors, and AI-driven supply chains. Where farmers once relied solely on traditional wisdom passed down through generations, today’s smart agriculture bridges that wisdom with spatial data, precise soil nutrient analysis, and micro-climate forecasting.

07 / 07
connecting directly to the cloud

The journey from a humble seed in the mud to a tech-driven digital harvest represents the true transformation led by Shykh Seraj. He proved that media could cultivate the earth; now, that cultivated earth is connecting directly to the cloud—ensuring that Bangladesh's next generation of farmers use algorithms, satellite intelligence, and precision tools to harvest a prosperous, food-secure future.

01Our Founder & Chairman
Son of the Soil

The architect of development journalism in Asia.

Born on the mighty banks of the Meghna river in Chandpur and raised in Dhaka, Shykh Seraj completed his Honours and Master's in Geography at the University of Dhaka before turning his attention to the nation's most pressing concern — food production and rural empowerment.

His career began in the 1970s at Bangladesh Television. In 1982 he created and presented Mati O Manush (Soil & People), Bangladesh's first and longest-running agricultural television series — turning ordinary farmers into national figures.

BornChandpur, Bangladesh
EducationM.Sc. Geography, DU
ChairmanFounder, Shykh Seraj Initiative (2022)
RoleFounder Director, Channel i
FoundedImpress Telefilm (1996)
02The Initiative

From a life's work,
a lasting institution.

The Shykh Seraj Initiative was founded by Shykh Seraj together with a group of young people — a not-for-profit organisation established to ensure healthy and safe food through the empowerment of farmers, carrying his life's work forward as an enduring institution.

Our Vision

Safe and healthy food, as the right of every person.

Our Mission

A better world built through healthy and safe food.

To advance agriculture, health, and farmer empowerment through research and innovation — transforming agricultural data into food security, and making safe food a right, not a privilege.

01

Empower the Farmer

Helping and encouraging farmers directly to produce safe, healthy food at the source.

02

Data, ML & AI

Transforming agricultural data into food security — harnessing Big Data, Machine Learning and AI for smarter, climate-resilient farming.

03

Economy & Exports

Raising the quality of local produce to strengthen agricultural exports and the national economy.

04

Society & the SDGs

Empowering 300,000+ women farmers, advancing agro-insurance, education for farmers' children, and family health — advancing the SDGs.

The Founding Board
SS
Shykh Seraj
Chairman
SS
Shahana Seraj
Director
SA
Md. Shafiul Alam
Director
TC
Tania Taharima Chowdhary
Director
SS
Saqif Seraj
Director
AA
Amreen Ahmed
Director
AS
Ashiq Seraj
Director

A company limited by guarantee — all income is applied solely to its objectives, with no profit distributed to members.

03Measurable Impact

When the media speaks for the soil,
an entire nation listens.

50
Years of development journalism
9M+
Followers on Facebook
3.4M
YouTube subscribers · Gold Creator Award
300K+
Farmers heard in budget dialogues
300K+
Women farmers empowered
64
Districts reached by Grow Green
200K+
Farmers given free health service
1,500+
Episodes of Hridoye Mati O Manush
9M+
Employed in poultry & fisheries he championed
Agro-
insurance
Championed for farmers' climate & crop resilience

Figures compiled from official professional profiles and public reporting. Social-media metrics reflect the most recent published figures and continue to grow.

04A Nation Transformed

Bangladesh agriculture, 1980–2026.

From a famine-scarred “bottomless basket” at independence, Bangladesh became one of the world’s great food-security success stories — tripling rice output while feeding a population that more than doubled. For four decades, Hridoye Mati O Manush and the wider body of Shykh Seraj’s digital advocacy carried new seed, technique and market knowledge into farmers’ hands across every one of these sub-sectors.

Rice production, 1971–2023
Million tonnes · source: BBS, World Bank, IAEA
01020 3040 1971: 9.7 million tonnes 1980: 13.0 million tonnes 1986: 15.0 million tonnes 1990: 17.8 million tonnes 1995: 17.0 million tonnes 2000: 23.0 million tonnes 2005: 26.0 million tonnes 2010: 31.7 million tonnes 2015: 34.5 million tonnes 2019: 38.7 million tonnes 2023: 39.1 million tonnes 9.7 Mt39.1 Mt 197119801990 200020102023
Annual rice output (Mt)Reported milestone year

Output rose roughly four-fold — from about 9.7 million tonnes in 1971 to over 39 million tonnes by 2023 — even as cultivable land shrank, lifting the country to the world’s third-largest rice producer.

1971 → 2023
Rice output, with half the land per person
Post-1995
2.7%
Annual productivity growth, up from 0.2% in 1980–95
Agri share
~70%
Of agricultural GDP still comes from rice
Economy
6%+
Sustained national growth built on this farm base

The five pillars of the agricultural economy

Seraj’s programmes have reported from, and advocated for, every link in this chain — from the paddy field to the processing plant.

01 · Crops

Crop Sub-sector

  • Cereals — rice, wheat, maize
  • Cash crops — jute, tea, tobacco, sugarcane
  • Horticulture — potato, mango, jackfruit, banana, vegetables
  • Oil & pulses — mustard, groundnut, lentil, chickpea
  • Fibre crops — cotton, silk, rubber
02 · Fisheries

Fisheries & Aquaculture

  • Inland capture — rivers, floodplains, beels
  • Aquaculture — ponds & gher: carp, pangas, tilapia
  • Marine & coastal — shrimp, prawn, sea fish
  • Among the world’s top inland-fish producers
  • Major export commodity
03 · Livestock

Livestock & Poultry

  • Livestock — cattle, buffalo, goat
  • High global rank in goat-milk output
  • Poultry — broiler, layer, duck, quail
  • Minor — sheep, pigs
  • Rural livelihoods, draft power & daily protein
04 · Forestry

Forestry

  • Timber & wood — commercial woods, bamboo, cane
  • Non-timber — honey, beeswax
  • Medicinal plants
  • Natural rubber
  • Forest management & conservation
05 · Agro-Industry

Allied Agro-Industries

  • Agro-processing — packaged & halal food
  • Aromatic-rice milling, coconut oil
  • Inputs — organic fertiliser, bio-pesticide
  • Feed milling
  • Bridge to consumer & export markets
0%The public’s estimate of his share

A people’s verdict on his impact

Bangladesh’s agricultural rise rests on many shoulders — the research institutes (BRRI, BARI, BINA), the extension services, fertiliser and irrigation policy, and above all the farmers themselves. Yet many in Bangladesh credit Shykh Seraj’s decades of media advocacy with as much as 45 percent of the sector’s development — placing his influence alongside that of government itself in carrying knowledge from the laboratory to the field.

This 45% figure reflects widely held public sentiment about his contribution, not a formally measured economic statistic. The documented record — tripled output, soaring productivity, and a generation of farmers reached — speaks to an influence that is real, even where it resists precise quantification.

05Five Decades in the Field
1975

The Beginning

Joins Bangladesh Television as a freelance producer, associating with journalism since his university days.

1982

Mati O Manush

Creates and presents Soil & People on BTV — Bangladesh's first and longest-running agricultural series, hosted until 1996.

1995

Ekushey Padak

Honoured with the second-highest civilian award of Bangladesh for his contribution to development through media.

1999

Channel i

Becomes Founder Director of Bangladesh's first-ever 24×7 digital satellite television channel.

2004

Hridoye Mati O Manush

Launches Soil & People in Heart on Channel i — moving from awareness to direct action. Now exceeding 1,500 episodes.

2009

FAO A.H. Boerma Award

Receives the UN's highest international honour for an agricultural journalist — the first-ever Bengali and fifth Asian recipient.

2018

Swadhinata Puroshkar

Awarded Bangladesh's highest civilian honour for his relentless dedication to farmers.

2021

Digital Bangladesh Award

Recognised for promoting agriculture through innovative digital media to a global audience.

2022

Shykh Seraj Initiative

Founds the Shykh Seraj Initiative for the vision of safe and healthy food, as the right of every person.

06The Programmes

Television that changed how a nation farms.

1982 – 1996 · BTV

Mati O Manush

Soil & People

The pioneering primetime agricultural documentary that brought a human face to development communication for the first time.

A national institution
2004 – Present · Channel i

Hridoye Mati O Manush

Soil & People in Heart

Bangladesh's most respected platform for agricultural dialogue, innovation and advocacy, with English subtitles for a global audience.

1,500+ episodes
2004 – Present · Channel i

Chhad Krishi

Rooftop Farming

Inspired millions of urban dwellers to cultivate their rooftops — strengthening food resilience in the era of climate change.

360+ episodes
2007 – Present · BTV

Krishi Dibanishi

Agriculture, Round the Clock

A return to Bangladesh Television with a new format dedicated to mass awareness and institutional reform in agriculture.

700+ episodes
Annual · Channel i

Krishoker Eid Ananda

Farmers' Eid Delight

A uniquely engaging rural game show that transfers modern farming technology to the field through entertainment.

Technology through play
Channel i

Chhotoder Krishi

CropKids

Bringing the next generation closer to the soil — nurturing youth leadership and restoring dignity to the farming profession.

For the future
In the Field

Always closer to the soil, and the hands that till it.

From the rooftops of Dhaka to the saline coast of Dakop, from waterlogged Bhabodaho to the orchards of Feni, Seraj has carried his camera across Bangladesh and to more than a dozen countries — documenting innovation and bringing the world's best farming practices home.

"His reportage is not merely an exercise in information delivery, but a compassionate narrative woven with deep-rooted respect for the soil."

07Beyond Broadcasting

Krishi Budget Krishoker Budget

The pre-budget dialogue that lets farmers speak directly to policymakers — influencing national decisions on fair pricing, insurance and crop reform.

300,000+ farmers · 45 districts

Farmers' Health Service

Free medical assistance for poor rural farmers and their families, through a first-of-its-kind partnership between a TV programme and a hospital.

200,000+ farmers served

Grow Green

A quiet revolution in sustainable agriculture — promoting organic fertilisers and vermicompost through a network of women's self-help groups.

Since 2014 · all 64 districts

Returning to Roots

Firey Chol Matir Taney — university students live and work as farmers for three days, becoming Hridoye Mati O Manush Fellows.

Youth leadership in the field

Farm Journalism

A foundational book, published with Katalyst, providing a structured framework to train new generations of development journalists.

Now part of the DU curriculum

Green Bridge Cooperative

The Hridoye Mati O Manush Farmers' Cooperative Association — uniting farmers on a single platform, spreading nationwide since 2009.

Farmer-led, since 2009

Women Farmers' Empowerment

Putting women at the centre of rural transformation — training, organising and resourcing women through self-help groups to lead in the field and at home.

300,000+ women farmers empowered

AgriData & Agro-Insurance

Transforming agricultural data into food security — using Big Data, Machine Learning and AI to guide farmers, and championing agro-insurance for climate and crop resilience.

Data-driven · climate-resilient
"Development journalism gives soul to media — it gives it a human face."
— Shykh Seraj
08Honours & Recognition

A lifetime, honoured at home and abroad.

International

1992Ashoka Fellowship USA
2002Young Asia Television Award
2006World Food Programme Media Award
2009UN FAO A.H. Boerma Award Highest international honour for agricultural journalism — first Bengali, fifth Asian
2009UNESCO Bangladesh Journalism Award
2011Honourary Crest, House of Commons UK Parliament
2015Gusi Peace Prize Philippines
2022Ambassador of Agriculture Maldives

National

1995Ekushey Padak Second-highest civilian award of Bangladesh
2005Bangabandhu Gold Medal
2006Bangladesh Economic Association Gold Medal
2014Public Health Service Award For the Farmers' Health Service initiative
2016Ranada Prasad Saha Gold Medal · Bangla Academy Fellowship
2018Swadhinata Puroshkar Highest civilian honour of Bangladesh
2019BIDS Fellow
2021Digital Bangladesh Award
Matir Manush Shykh Seraj — book cover
In Print

A life written into the nation's library.

মাটির মানুষ শাইখ সিরাজ

Beyond eighteen published books — from Farm Journalism to Son of the Soil — Seraj's work has itself become the subject of literature. His insights now form part of the agricultural journalism curriculum at the University of Dhaka, where a full PhD thesis examined the impact of his television work — a distinction rarely bestowed upon a living journalist.

Follow the Journey

A global audience for the soil.

Follow the Initiative and its founder across television, print and digital platforms — features on sustainable agriculture, food security and climate resilience reaching a global audience.